Part of

Audience and insights

One platform to know every visitor in real time

Q: Do I need a separate CDP or analytics product to use Audience and Insights?

No. Audience and Insights captures events, unifies profiles, calculates affinity scores, and powers dashboards natively. Everything runs on one set of live visitor data.

Q: How real-time are the dashboards?

Dashboards update every minute and retain up to 90 days of behavioral history. New events appear within seconds and preference scores update continuously.

Q: How does Audience and Insights help with personalization and optimization?

It captures live behavioral signals and turns them into actionable context. Personalization and optimization capabilities react instantly as visitor intent changes.

Q: How does Audience and Insights handle privacy and consent?

It respects consent at capture, tracks only permitted data, and supports identity controls and profile deletion for compliance with regulations like GDPR and CCPA.

Q: Is AI included, or do I pay extra for AI features?

AI is included across the platform at no extra cost. There is no separate AI tier or usage-based pricing.

Q: What is a customer intelligence platform?

A customer intelligence platform collects, unifies, and analyzes customer data to provide insights into behavior, preferences, and journeys, enabling better segmentation and personalization.

Q: Why are customer intelligence platforms important?

They unify customer data to deliver actionable insights, enabling better targeting, personalization, and decision making.

Q: What is the difference between CRM and customer intelligence?

CRM systems store and manage customer interactions, while customer intelligence platforms analyze data to generate deeper insights and enable personalization and targeting.

Q: How can a customer intelligence platform improve marketing strategies?

It enables better segmentation, targeting, and personalization by analyzing unified customer data, leading to improved campaign performance and customer experience.

SitecoreAI Audience and Insights is the AI-powered customer intelligence layer of SitecoreAI. It unifies every visitor interaction into one real-time customer profile, so personalization, on-site search, experimentation, and analytics can act on live customer data the moment intent changes.

Book a demo

SitecoreAI audience and insights profiles

Results teams are seeing today

119%increase in conversion rate for Gold Coast (Tourism)

16%reduction in homepage exit rates for Aer Lingus (Airline)

4%increase in click-through rates in the first four months for Sentosa (Leisure and Attractions)

212%higher time on site for Point B (Professional Services)

Discover what's possible

Understand every visitor in real time

Know every visitor across every device

Customers switch between devices and sessions, leaving fragmented data and silos that force teams to guess. SitecoreAI Audience and Insights link every signal into one real-time profile that feeds every other capability on the platform.

Link every customer interaction across all touchpoints into one profile in real time
Browse and filter live visitor profiles in seconds
Match identity using any identifier you choose, from email to loyalty number

Engage with every visitor in the moment that matters

SitecoreAI Audience and Insights read visitor intent as it changes and turns it into live context. Conversion Optimization and every other activation capability read this context instantly, so the platform acts on signals while intent is still live.

Power real-time personalization with live preference scores
Build audiences using behavior, identity, intent, and channel context with out-of-the-box conditions
Feed live customer profiles into AI agents that orchestrate across every channel

SitecoreAI audience and insights affinities engage

See what's working as it happens

SitecoreAI Audience and Insights surface live performance across every site, form, test, and search in one workspace. Teams catch anomalies as they happen and validate performance metrics and wins in real time.

Monitor sites, forms, A/B tests, search, events, and traffic as they happen
Track aggregate page performance over time, with the same data feeding personalization and tests
Customize dashboards so each team sees only what they need

SitecoreAI audience and insights traffic analytics

The AI stands for Already Included

Every feature below ships inside SitecoreAI Audience and Insights at no extra cost. AI scores affinities, reads customer intent, resolves identity, and powers real-time personalization from day one, with no separate AI add-on tier to buy.

Identity resolution

Link every device and session into one real-time profile that powers every SitecoreAI capability.

Unified profiles

One profile per visitor, available for personalization, on-site search, experimentation, and data analysis.

Affinities

Automatic preference scores reveal what each visitor cares about most.

Session and event detail

Inspect up to 40 sessions and 100 events per session to understand the full journey behind every interaction.

Performance dashboards

Monitor sites, forms, A/B tests, search, events, and traffic in one real-time analytics workspace.

Page insights

Track aggregate page performance over time using the same live profile data that drives every activation capability on the platform.

Privacy controls

Profile deletion supports right-to-be-forgotten requests, and identity resolution stays off by default until you opt in.

Audience builder

Build audiences using behavior, identity, intent, and channel context with out-of-the-box conditions.

Real-time activation

Turn live visitor context into instant personalization, experimentation, search, and AI-driven orchestration.

Built by you. Powered by Sitecore.

Travel and Hospitality

Luxury cruise and tour operator empowers marketers with Sitecore

Smarter customer engagement.

Travel and Hospitality

Sentosa Development Corporation improves visitor engagement

Personalized destination experiences.

Travel and Hospitality

Faster insights into customer friction.

Nonprofit

NMDP unifies and personalizes digital experiences with Sitecore

Personalized experiences for donors and patients.

Travel and Hospitality

Australia's Gold Coast drives 100%+ higher tourist engagement

Digital growth for major events.

Discover customer stories

Solutions from our partners

Browse partner solutions

Take a look at Sitecore’s latest innovations

Real-time dashboards

See what customers and visitors are doing right now across events, search behavior, and traffic so teams can understand intent instantly and react faster.

Affinities

Identify each visitor’s emerging interests in real time so teams can build sharper audiences, deliver more relevant targeting, and adapt experiences as intent shifts.

SitecoreAI Identities rules dashboard screenshot

Identity resolution

Unify profiles across devices so teams can deliver omnichannel personalization and consistent experiences for their customers.

Profiles

View rich customer profiles in SitecoreAI so teams can use events, sessions, and traits to drive more accurate personalization.

See what’s new in SitecoreAI

The platform built around your team.Every capability working together.

Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.

SitecoreAI capabilities

Explore the full SitecoreAI™

Content Management System

Content that moves at the speed of marketing

Create, manage, and publish digital experiences faster with a CMS designed for high-volume, multi-brand, multi-region, and omnichannel delivery. As part of SitecoreAI, CMS connects directly to DAM, Audience Insight, and Content Optimization, making every experience easier to tailor, test, and update.

Visual authoring and fast publishing built for fast‑moving teams
Scalable delivery across brands, regions, and channels, including highly regulated industries like healthcare
Built-in connection to personalization and testing across the platform

Master the CMS

AI stands for Already Included

Agents draft, tag, and translate in real-time.

Digital Asset Management

On-brand assets, ready for every experience.

Manage every asset in one secure, searchable hub so teams can find approved content fast and activate it with confidence. Inside SitecoreAI, DAM connects the asset lifecycle to campaigns, content, and delivery to speed activation and reduce approval friction.

Centralized asset library with AI-powered search and tagging
Rights, approvals, and governance built into the workflow
Direct activation across content, campaigns, and channels

Dive into DAM

AI stands for Already Included

Search, auto-tagging, and metadata enrichment built in.

Content Operations

Bring clarity and control to every workflow

Plan, brief, coordinate, and move work forward in one governed workspace. As part of SitecoreAI, Content Operations connects planning to assets, content creation, approvals, and performance so marketing can execute with more clarity and less friction.

Connected briefs, workflows, and approvals in one place
Strong alignment across teams, timelines, and production
Shared context for content, assets, and execution across the platform

Fuel your content

AI stands for Already Included

Agents draft briefs, route approvals, and chase the work forward.

Audience and Insights

Turn real-time signals into actionable insights and smarter action

4/5

Unified profiles, behavior, and intent come together in one dashboard view. Within SitecoreAI, Audience and Insights connect profiles, behavior, and intent to the content and experiences teams deliver.

Unified profiles that bring customer context into one view
Real-time signals for smarter segmentation and targeting
Governance and privacy controls built into activation

Request a demo

AI stands for Already Included

Real-time signals turned into insightful segments.

Conversion Optimization

Make every user experience work harder

Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.

Real-time personalization based on audience and context
Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
Search and recommendations that help customers find what matters

Power up your personalization

AI stands for Already Included

AI-powered variant testing that uses machine learning to run experiments and learn what works.

4/5

Explore the full SitecoreAI™

The questions we hear most

Which SitecoreAI plan includes Audience and Insights?

SitecoreAI Audience and Insights is included in every SitecoreAI plan at no extra cost. It is part of your initial platform entitlements and runs natively inside our AI-powered platform, so there is no separate customer data platform or analytics product to add on.

One platform to know every visitor in real time

Results teams are seeing today