Because knowing "AI discovery matters" is not a strategy.Sitecore acquires Scrunch
Because knowing "AI discovery matters" is not a strategy.Sitecore acquires Scrunch
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Sitecore Experience Awards

Jetstar

SEA category: Best innovation with emerging technologies
Project brief

Jetstar’s new digital platform is the heart of its business, helping 100 million visitors a year plan their journeys with ease and without interruptions.

Capabilities

Content Management System

About

Jetstar

ANZ

Travel and Hospitality

CHALLENGE

Establish a global content framework

  • Evolve digital experience
  • Ensure uptime and scalability
  • Drive customer engagement, connected feel
  • Adopt a continuous improvement model
  • Increase usability, conversion
SOLUTION

Solutions used

  • Sitecore Experience Manager (XM)
  • Sitecore Managed Cloud
  • Integrations include:
    • FareCache
    • WebSockets VOIP
    • Salesforce
    • DotRez
    • Akamai CDN
    • PaaS
    • ReactJS
OUTCOME

Enabled ability to populate across all digital platforms

  • Adopted a continuous improvement model
  • Enhanced features regularly, added new ones
  • Designed a component library
  • Implemented chat bot to relieve stress on customer care, Online Click to Call
  • Improved customer and content authoring experience
  • Added auto-scaling feature for increased traffic
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Platform

  • Platform overview
  • Content Management System
  • Digital Asset Management
  • Content operations
  • Conversion optimization
  • Audience and insights
  • Commerce
  • Experience Manager (XM)
  • Experience Platform (XP)
  • Connect
  • Send

Solutions

  • Product strategy
  • Modernize your DX
  • Manage global content
  • Deliver limitless commerce
  • Optimize with data
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